Monetization Bootcamp
6 highly interactive sessions teaching you how to develop and grow a niche digital brand that can be leveraged to attract profitable brand partnerships.
Three Day Workshop | Aug. 13th-15th, 2021
11:00am Daily Start 50 Spaces Online
Monetization Bootcamp
6 highly interactive sessions teaching you how to develop and grow a niche digital brand that can be leveraged to attract profitable brand partnerships.
Three Day Workshop | Aug. 13th-15th, 2021
11:00am Daily Start 50 Spaces Online
The internet has become an indispensable tool for information, communication and entertainment.
And, as the rate of consumption increases (with no signs of slowing) digitally savvy creators, brands and personalities have been presented with many direct and indirect opportunities to cash in on all that attention.
But to attract monetization opportunities you need to first understand how to strategically position, grow your brand online.
In this 3-day workshop you will learn how to use digital channels to develop a niche digital brand and how to leverage that brand for profit.
Who this course is for ?
Content creators, creatives, personal brands, as well as professionals such as social media managers and digital marketers who want to learn how to grow and leverage brands to create additional revenue streams.
- ZHow to Niche & Target Partners
- ZHow to Develop High-Value Content
- ZHow to Build Credibility in Your Niche
- ZExpanding Into International Markets
- ZDirect & Indirect Monetization Strategies
- ZHow to Develop Digital Partnerships
- ZHow to Protect Your Brand
Friday Aug. 13th | 11:00am – 1:00pm
Fundamentals of Branding & Monetization
- Digital Branding Overview
- Understanding Your Product
- Developing A Strategy
- Building Influence
- Knowing When To Monetize
- Targeting International Markets
- Direct & Indirect Monetiztion
- Monetization Platforms
Friday Aug. 13th | 2:00pm – 4:00pm
How To Start Grow & Monetize YouTube
- How YouTube Works
- Why Choose YouTube As Your Main Platform
- Developing Content Ideas
- Planning + Creating Content
- Publishing + Promoting Content
- When To Monetize YouTube
- Direct + Indirect Ways to Monetize YouTube
Saturday Aug. 14th | 11:00am – 1:00pm
Why You Need A Blog & How To Monetize It
- How YouTube Works
- Why Choose YouTube As Your Main Platform
- Developing Content Ideas
- Planning + Creating Content
- Publishing + Promoting Content
- When To Monetize YouTube
- Direct + Indirect Ways to Monetize YouTube
Saturday Aug. 14th | 2:00pm – 4:00pm
Niching Down
- Picking a lane
- Niche audiences
- Niche marketing
- Filling gaps
- Dominating your niche
Planning & Executing Brand Campaigns
- Developing the planning and creation process
- Creating a brand brief
- Agreeing on Creative Guidelines
- Defining Goals & KPI’s
- Content Delivery Requirements
- Revisions & Approvals
- Promotion & Amplification
- Measuring Results
Sunday Aug. 15th | 12:00am – 2:00pm
Protecting Your Brand & Intellectual Property
- Relevant IP laws
- Developing a brand contract
- Contract clauses/terms to include
- Contract clauses/terms to avoid
- How to legally protect your brand
- Ownership & usage rights
Sunday Aug. 15th | 3:00pm – 5:00pm
Fundamentals of Digital Partnerships
- Positioning for opporutnities
- Targeting
- Types of Partnerships
- Collaborations
- Relationship building
- Brand Alignment
- Shared Value Concept
- Due Dilligence
Negotiating Fees
- Influencer fee structure
- Calculating value
- Pricing for industry
- Cash vs in-kind payment
Workshop Requirements
- ZBasic understanding of social networks
- ZA Mac or PC computer
- ZStable internet connection
- ZCome ready with all your questions
- ZA quiet space, pen and paper
- 50 Spaces Only
- 6 Live Sessions
- Open to Everyone
- Participant Hot Seat
- I48 Hour Video Replay
WORKSHOP PRICING
With flexible options you can choose how and when you attend our workshops.
BUNDLE DEAL
$10,000
Pay for two days, access all three days.
SINGLE WORKSHOP
$2,500
Mix and match your experience. Choose which workshop(s) to attend
Meet Your Instructors
Kadia Francis
Founder – Digital Jamaica
Kadia is a skilled brand developer and strategist with over 4 years experience helping local brands win online.
Shaneca Smith
YouTuber – Shan ZenZen Jamaica
Shaneca is the creator of Shan ZenZen Jamaican Vibes YouTube Channel dedicated to highlighting the positive side of Jamaica.
Ashley-Ann Dennis
Travel Content Creator
Ashley-Ann is a popular mico travel, lifestyle and beauty content creator who has worked with multiple local travel brands.
Jhunelle Jureidini
Blogger – Simply Local Life
Jhunelle is the full-time blogger behind the popular local travel blog Simply Local Life, a local guide on where to swim, stay and eat.
Georgette Graham
Attorney-At-Law – Technology & IP
Georgette has a passion for law, money, technology and the intersection of the two so much so that she has started a blog, Gaps by Georgette to further explore these topics.
Lisa-Gaye Shakespeare
Influencer & Brand Consultant
Lisa-Gaye is a sucessful travel and lifestyle influencer and international brand development consultant.
The Digital Disruption Agency is an inclusive digital skills training & resources hub for Caribbean Nationals ready to learn and earn online.