Influencer Marketing Workshop

Learn how to develop a niche digital brand on social media and how to scale that brand into credible and sougth after influencer business

ONE-DAY CRASH COURSE  |  NOV. 14TH, 2020

}  11:00am-3:00pm     30 Spaces      Online

Influencer Marketing DDA Workshop

Influencer Marketing Workshop

Learn how to develop a niche digital brand on social media and how to scale that brand into credible and sougth after influencer business

FOUR DAY WORKSHOP | OCT. 26TH, 28TH & NOV. 2ND & 4TH

}  11:00am-3:00pm     30 Spaces    Online
Influencer Marketing DDA Workshop
Course Description

In the last 5-10 years, influence has been rebaptized for a digital generation. In this new normal, the internet, not tv, print, or radio, has become the kingmaker.

Driving the demand for personality based marketing is the shift in consumer behaviour brought on by technological advancements whch in turn has super charged the growth of social media networks.

As more people turn to the internet to make decisions, find interest groups, join pr build communities and consume content digital personalities have gone from regular, everyday Joes to instantly recognizable multi-million dollar brands.

Influencer marketing is not a fluke or a trend but a thriving billion dollar industry, that anyone with the right strategy and who is willing to dedicaste the time can earn from.

In this one-day crash course participants will learn how to develop a niche digital brand on social media and how to scale that brand into credible and sougth after influencer business.

Who this course is for
Marketers, sales professionals, socual media amanagers, small businesses and brands as well as beginners and anyone else who want to learn how to incorporate Instagram in their marketing startegy.
What You’ll Learn
  • ZThe psychology of digital influence
  • ZTypes of digital influencers
  • ZThought leadership and credibility development
  • ZHow to develop high-value content
  • ZHow to develop digital partnerships
  • ZHow to contract influence
  • ZHow to build an Instagram community
  • ZReputation management
Workshop Units
Psychology of Influence
  • Traditional Influence
  • Digital consumerism
  • Social influences
  • Audience as consumer
  • Word of Mouth still king
  • F.O.M.O
  • Digital influence
Understanding Influencer Categories
  • Nano
  • Micro Influence
  • Macro Influence
  • Mega Influence
  • Super Nova Influence

Types of Influencers

  • Social Media
  • Bloggers
  • YouTubers
  • Vloggers
  • Podcasters
  • Activists
  • Thought Leaders
  • Networkers
  • Independent Creators
  • Generalists
Niching Down
  • Picking a lane
  • Niche audiences
  • Niche marketing
  • Filling gaps
  • Dominating your niche
Fundamentals of Digital Partnerships
  • Positioning for opporutnities
  • Targeting 
  • Types of Partnerships
  • Collaborations
  • Relationship building
  • Brand Alignment
  • Shared Value Concept
  • Due Dilligence
Negotiating Fees
  • Influencer fee structure
  • Calculating value
  • Pricing for industry
  • Cash vs in-kind payment
Planning Influencer Campaigns
  • Developing the planning and creation process
  • Creating a brand brief
  • Agreeing on Creative Guidelines
  • Defining Goals & KPI’s
  • Content Delivery Requirements
  • Revisions & Approvals
  • Promotion & Amplification
  • Measuring Results
Legal Implications
  • Relevant laws
  • Contract terms
  • Clauses to avoid
  • Protecting your brand
  • Intellectual property rights
  • Creative Output Ownership & Usage Rights
  • Exclusivity
Workshop Requirements
  • ZBasic understanding of social networks
  • ZA Mac or PC computer
  • ZStable internet connection
  • ZCome ready with all your questions
  • ZA quiet space, pen and paper
COURSE INFO
  • 30 Spaces Only
  • Live Workshop
  • Open to Everyone
  • Copy Influencer 101
  • Participant Hot Seat
  • I48 Hour Video Replay
  • wAccess FB Group

$55

November 14th, 2020

Kadia Francis DDA Co-Founder

Kadia Francis

Digital Strategist + Content Developer

Kadia is a highly skilled content developer and strategist with over 4 years experience helping local brands win online. She is also the founder of the Digital Jamaica Platform, an information and education resource dedicated to the growth and promotion of Jamaican tech and digital professionals.

Corporate

The Digital Disruption Agency is an inclusive digital skills training & resources hub for Caribbean Nationals ready to learn and earn online.

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