Multi-Channel Content Marketing Workshop

Learn how to plan, create and distribute high impact content for multiple digital platforms to include social media, email, website and mobile.

TWO DAY WORKSHOP  |  NOV. 16TH & 17TH 

}  11:00am-3:00pm     30 Spaces      Online

DDA Content Marketing Workshop

Multi-Channel Content Marketing Workshop

Learn how to plan, create and distribute high impact content for multiple digital platforms to include social media, email, website and mobile

FOUR DAY WORKSHOP | OCT. 26TH, 28TH & NOV. 2ND & 4TH

}  11:00am-3:00pm     30 Spaces    Online

Digital Disruption Agency Content Marketing For Beginners Workshop

Course Description

Whether you are a personal brand or business, success online starts and ends with your ability to consistently create high-value, visually appealing content that will attract and convert your target audiences into clients/customers across all your digital touch points.

An effective content marketing strategy must be specific and targeted to a group(s) you have appropriately identified as having the highest potential of responding in the manner anticipated.

It is also important that before publishing, you clearly identify what you want to say, where you want to say it, who you want to say it to, and why they should listen.

In this 2-day workshop participants will learn how to plan, create and distribute high impact content for multiple digital platforms to include social media, email, website and mobile.

Who this course is for

Social media, email and web marketers, managers, SEO professionals, marketing and sales teams, business owners, online buisnesses and personal brands.

What You’ll Learn

  • ZUnderstanding digital media
  • ZHow to develop audience personas
  • ZMapping the buyers journey
  • ZContent planning and creation tools
  • ZDeveloping Content Pillars
  • ZWrite high converting SM, Email & web copy
  • ZSEO for social media & website
  • ZWhere to publish/distribute your content
  • ZCreating successful Ad Campaigns
  • ZUnderstanding KPI's
  • ZMeasuring analytics

Day One Workshop Units

Digital Branding Basics
    • Crafting your Brand Message
    • Brand Positioning
    • Defining your Target Audience

Content Marketing Overview
    • Undertsanding the types of content that will work for your brand
    • Longform Content
    • Shortform Content
    • Content formats
    • Branded content
    • Curated content
    • User Generated Content

Identifying Target Audience
  • Audience Mapping
  • Developing Audience Personas
  • Distinguishing Audience Groups 
  • Developing Content Niches 

Developing Content Pillars
    • Keyword Research
    • Identifying head terms 
    • Identifying core brand topics
    • Topic Clusters
    • How to use content pillars to optimize SEO

Digital Funnels
  • Fundamental Principles of Sales Funnels
  • The Buyer’s Journey Explained
  • Types of Digital Funnels
  • How to integrate digital funnels 

Day Two Workshop Units

Content Planning & Creation
  • Creating visually appealing multimedia content
  • The power of video marketing
  • Repurposing longform content
  • Content Creation Tool
  • Creating a content plan
  • Scheduling Content

Publishing & Distribution
  • Where to publish what?
  • Choosing Digital Platforms
  • Hashtag Research
  • How to Promote Content
  • What is content fatigue & how to avoid it?

Online Advertising
  • Paid vs Organic Media
  • How Digital Advertising Works
  • Understanding Advertising Jargon
  • Advertising Checklist
Measuring Performance
  • Defining performance parameters
  • Reading the room (Content feedback)
  • Analytics that matter

Workshop Requirements

  • ZNo prior knowledge necessary
  • ZA Mac or PC computer
  • ZStable internet connection
  • ZCome ready with all your questions
  • ZA quiet space, pen and paper

COURSE INFO

  • 30 Spaces Only
  • Live Webinar
  • 2 Days
  • Open To Anyone
  • Course Material
  • Participant Hot Seat
  • I48 Hour Video Replay
  • Access Facebook Group
  • Certificate of Completion

$75

November 16th & 17th, 2020

MEET THE INSTRUCTOR

Victoria Taylor DDA Instructor

Victoria Taylor

 Digital & Content Marketing Consultant 

Victoria Taylor is a Digital and Content Marketing Consultant who helps female entrepreneurs and eCommerce brands to increase sales, global awareness, and branding with her expertise, skills and creativity. You can find her on LinkedIn or Instagram sharing her thoughts on the latest on digital marketing.

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